Adding the growth rate filters out influencers who are not growing or even losing followers. This way, you can also find creators that are trending right now. The growth rate is calculated for the last 30 days in each case.
Please note that this is not an organic growth rate, but only the development of followers. To judge how organic it is, check the follower history graph, mini scores and audience analysis.
We recommend working only with creators who have a healthy growth rate and a natural follower graph.