Why are the brand accounts that I used for the lookalike not in the creator base?

#Lookalike-Search #BrandAccounts

We don’t create lookalikes directly from brand accounts. Since our users are mostly interested in the lookalikes of the collaborating creators rather than the brand accounts themselves, we first collect the collaborating creators and use them as a creator base. Then we use these to create a lookalike. When building a lookalike, we directly use the added creators to construct it.