What is the AI Profile Summary and how does the influData Co-Pilot work?

On each influencer’s profile page, you’ll now find an automatically generated Profile Summary at the top of the Overview tab – a brief overview of the audience, plus the ability to create custom prompts tailored to your search criteria. This compact summary gives you the most important insights at a glance – such as follower count, audience demographics, engagement rate, and past collaborations. It helps you quickly assess whether a creator is generally a good fit for a campaign or collaboration – without needing to run a full analysis.

Directly below the Profile Summary, you'll find a prompt bar, where you can ask custom questions about the creator.

Examples of questions you can ask:

  • Which brands has this creator worked with?

  • What’s the engagement rate for Reels?

  • In which countries is their audience most active?

  • Is this creator a good fit for my industry or campaign?

The Co-Pilot gives you instant, data-based answers – drawing from profile and audience analytics.

You can find an explainer video about the Co-Pilot here.