On each influencer’s profile page, you’ll now find an automatically generated Profile Summary at the top of the Overview tab – a brief overview of the audience, plus the ability to create custom prompts tailored to your search criteria. This compact summary gives you the most important insights at a glance – such as follower count, audience demographics, engagement rate, and past collaborations. It helps you quickly assess whether a creator is generally a good fit for a campaign or collaboration – without needing to run a full analysis.
Directly below the Profile Summary, you'll find a prompt bar, where you can ask custom questions about the creator.
Examples of questions you can ask:
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Which brands has this creator worked with?
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What’s the engagement rate for Reels?
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In which countries is their audience most active?
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Is this creator a good fit for my industry or campaign?
The Co-Pilot gives you instant, data-based answers – drawing from profile and audience analytics.