On each influencer’s profile page, you'll now find an automatically generated AI Profile Summary at the top of the Overview tab. This compact summary gives you a quick overview of the most important insights about the creator—such as follower count, audience demographics, engagement rate, or previous brand collaborations.
The summary helps you quickly assess whether a creator is generally suitable for a campaign or collaboration—without needing to conduct a full analysis.
Directly below the Profile Summary, you'll find a prompt bar where you can ask individual, tailored questions about the specific creator.
Examples of possible questions:
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Which brands has this creator collaborated with?
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What is the engagement rate for Reels?
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In which countries is the audience most strongly represented?
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Is this creator a good fit for my industry or campaign?
The Co-Pilot provides you with precise, instant answers—based on the profile’s data and audience insights.