What is the creator base, and where do the accounts come from when I add one or more brands and create a lookalike?

#LookalikeSearch #SimilarAccounts

When adding brands to a lookalike, we find creators that collaborated with that brand account and use these as a base to detect lookalike creators. If more than one brand is added to the analysis, then we select the creators that appear most within the brand collaborations. The lookalikes that are shown are sorted by their match rate with the accounts within the creator base. For the lookalike analysis with brands we use a maximum of 20 creators.