A one-hit wonder is a creator whose success is limited to one or a few viral videos, while the rest of their content receives significantly lower reach.
Example: On TikTok, a single video can generate millions of views and attract many followers. However, subsequent videos often fail to reach the same level of engagement.
How to Identify a One-Hit Wonder?
- Compare views per video – are there extreme differences?
- Check the engagement rate – are there still active interactions?
- Use analytics tools – e.g., influData for performance analysis.
Find out more about Influencer Marketing goals and target audiences here.