1. influData FAQs
  2. TikTok: Detail-Scores

What Is A One-Hit Wonder?

A one-hit wonder is a creator whose success is limited to one or a few viral videos, while the rest of their content receives significantly lower reach.

Example: On TikTok, a single video can generate millions of views and attract many followers. However, subsequent videos often fail to reach the same level of engagement.

How to Identify a One-Hit Wonder?

  • Compare views per video – are there extreme differences?
  • Check the engagement rate – are there still active interactions?
  • Use analytics tools – e.g., influData for performance analysis.

Find out more about Influencer Marketing goals and target audiences here