What does the look-a-like percentage mean?

#Lookalike

The look-a-like percentage indicates how often an account is identified as similar within the creator base. For example, if an account matches with 9 out of 10 influencers, it has a 90% look-a-like percentage. Conversely, if it only matches with 1 out of 10, it has a 10% look-a-like percentage. This score is calculated based on the overlap of audiences and languages.