1. influData FAQs
  2. Instagram: Detail-Scores

What Does The Follower Growth Show? What Does This Score Mean?

This value shows the follower growth of the influencer in the last 30 days. The bar chart also indicates the growth rate compared to influencers of a similar size, in terms of followers. In our experience, growth is the most telling information to determine the quality of the influencer. High follower growth has a positive effect on most other scores and is a very reliable value to predict the success of a campaign.

Calculation: follower count (current) / [follower count (current) - follower count (30 days ago)]

Find out more about important KPIs here