This score sets the engagement - this means the likes and comments of reels - in perspective with the average plays of the influencer's reels. The horizontal bars provide an indication of how this value compares to influencers with similar follower counts.
A good engagement for reels indicates deep and engaging content and videos that are less likely to be skipped.
Calculation:
(Reel(Likes) + Reel(Comments)) / Reel(Plays)
Calculation:
(Reel(Likes) + Reel(Comments)) / Reel(Plays)