What is the Profile Score?

The Profile Score (also called Quality Score) of a creator is an evaluation by influData, aimed at helping companies and brands quickly assess a creator's potential for a partnership, without needing to delve into detailed examinations. The score ranges from a minimum of 1 to a maximum of 10, where 10 represents the best score, which could serve as an indicator for the success of a collaboration with an influencer. Influencers with good performance should have a score of at least 8, while those with average performance should have a score of 5 or higher. The overall score is composed of 'Mini-Scores' (the detailed scores), where we primarily focus on the engagement and reach of the content relative to the number of followers. Viral posts and posting frequency also contribute, though they are weighted less.