The biggest difference is that Instagram and TikTok only analyze data from the last 7 to 28 days, according to their statements, to better track the latest developments. In contrast, influData includes the entire period for which data is available in its calculations, providing a more comprehensive view. Additionally, there are differences within the algorithms regarding how data from Instagram or TikTok is evaluated. influData only includes data from real and active accounts in its calculations, whereas the platforms include all accounts in their formulas.
Interpreting Our Data