infludata offers a Lookalike feature that helps you discover new influencers who resemble your previous collaboration partners. Here's how it works:
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Input of the Instagram Brand Account:
You enter your brand’s Instagram account. -
Identification of Collaborating Influencers:
We gather up to 20 influencer accounts that have worked with your brand in the past two years. -
AI-Based Search for Similar Accounts:
For each of these influencers, we use artificial intelligence to find the most similar accounts. -
Creation of a Ranking:
The newly found accounts are collected and ranked based on how often they were identified as similar. -
Calculation of the Match Rate:
The match rate of an account indicates how many of the original influencers it was recognized as similar to.
Example: If an account has a match rate of 80%, it means it was identified as similar to 80% of the influencers who have worked with your brand.