How is the data for TikTok Audience Insights calculated?

The data for TikTok Audience Insights is based on aggregated activity from the most recent 30-day period. It includes the demographics and behaviors of users who were active during that timeframe. infludata, on the other hand, analyzes the entire follower base, offering a broader perspective that accounts for both active and inactive followers. This makes influData’s data more reflective of the overall audience composition.