1. influData FAQs
  2. YouTube: Detail-Scores

How Do You Calculate The Video-Engagement?

This value relates the engagement - i.e. the likes and comments - of videos to the average number of video plays of the influencer. The bar graph shows the comparison to influencers with a similar number of subscribers. Good video engagement comes from entertaining content that encourages interaction. This also means that this influencer's videos are more frequently watched until the end.



Calculation: [video (likes) + video (comments)] / video (views)