This value indicates the average reach of an influencer's videos. It is calculated using the median of the last 12 published videos' plays. When a collaboration is launched, reach is more critical to the success of a campaign than follower count. This value shows the average reach of the videos. It is calculated by the median of the plays of the last 12 published videos. When a collaboration is launched, the reach is more crucial for the success of a campaign than the follower count.
Note: There is often a high variance between the different videos and promotional videos tend to be played less often as they can be less interesting to the audience than other posts.