How Do You Calculate The Activity Value For Shorts?

This value indicates how often an influencer posts shorts on YouTube. The bar graph shows the comparison of influencers with a similar number of subscribers. In our experience, a good influencer should be active and not post shorts too infrequently. Likewise, shorts should not be published more than once or twice a day, as the audience will not see all shorts and individual shorts will have less impact and therefore become less relevant.

Calculation: average of the time difference between the last 12 shorts to the next oldest short.