1. influData FAQs
  2. YouTube: Detail-Scores

How Do You Calculate Shorts Engagement?

This value relates the engagement - i.e. the likes and comments - of shorts to the average number of short plays of the influencer. The bar graph shows the comparison of influencers with a similar number of subscribers. Good short engagement comes from entertaining content that encourages interaction. This also means that this influencer's shorts are more frequently watched until the end.

Calculation: ( [short (likes) + short (comments)]) / short (views)