1. influData FAQs
  2. Instagram: Detail-Scores

How Are Suspicious Or Inactive Followers Calculated?

This value provides information about the percentage of followers who have been classified as suspicious or inactive. The bar graph shows the comparison of influencers with a similar number of followers. Inactive followers show no signs of activity on their own account or on the influencers being followed. Suspicious profiles often have no profile picture and a small number of followers. This is often compounded by a generic bio and a low number of published posts. Both of these follower types are unattractive for advertising purposes.

Calculation: [number of suspicious profiles + number of inactive profiles] / number of followers