How are similar profiles identified that are shown on the profile pages?

#SimilarProfiles #ProfilePage

The similar profiles shown on an influencer’s profile page are based on a dedicated matching process. This process takes into account several factors, especially:

  • the audience composition (demographics, interests, etc.)

  • the language used on the profile

  • platform-specific signals that ensure high relevance and accuracy

Since content and audience structures vary by platform, the algorithm adapts dynamically to maintain precise and meaningful recommendations.