1. influData FAQs
  2. TikTok: Detail-Scores

Do TikTok Audience Insights reflect the entire follower base of an account?

No, the demographic data in TikTok Audience Insights only reflects the characteristics of users who have been active within the last 30 days. It does not represent the entire follower base since the account’s creation. In contrast, influData Audience Analytics provides historical data, giving you insights into the entire follower base since the account’s inception. This allows for a more comprehensive analysis of audience demographics and long-term trends.