This value shows what proportion of comments under the videos and shorts have negative semantics. The bar chart also shows how the proportion of negative reactions relates to that for influencers of a similar size based on subscriber count.

If you are working with a creator, make sure that most comments are at least neutral or positive, and negative comments should be few and far between. This way, the risk of a collaboration having a negative impact on the brand tends to be lower. influData detects the mood of each comment and distinguishes between positive, negative and neutral comments.

Calculation: comments with negative semantics / all comments (comments with positive, negative, and neutral semantics).