This value provides information about the percentage of followers who have been classified as suspicious or inactive. The bar graph shows the comparison to influencers with a similar number of followers. Inactive followers show no signs of activity on their own account or on the influencers being followed. Suspicious profiles often have no profile picture and a small number of followers. This is often compounded by a generic bio and a low number of published posts. Both of these follower types are unattractive for advertising purposes.


Calculation: [number of suspicious profiles + number of inactive profiles] / number of followers