This value relates the number of plays per reel to the number of followers of the influencer. The bar graph shows the comparison to influencers with a similar number of followers. We recommend that campaigns containing reels are not calculated based on the influencer's follower count, but only on the average plays per reel. Should this value be on the lower end, it could either mean that the influencer does not have a particularly strong bond with their followers, or even that this influencer does not produce entertaining or interesting reels and therefore virality does not occur.


Calculation: median (reel (plays) published within the last 90 days)