This value puts the number of plays per reel in relation to an influencer's number of followers. The bar chart shows the comparison between influencers with a similar number of followers. We recommend that campaigns that include reels are not calculated according to the influencer's follower count, but only according to the average plays per reel. If this value is rather at the lower end, it could either mean that the influencer does not have a particularly strong bond with his followers, or also that this influencer does not produce any entertaining or interesting reels for which reason no virality is generated.
Calculation: median (reel (plays) published within the last 90 days)