This value shows the follower growth of the influencer in the last 30 days. The bar chart also shows how growth behaves with influencers of a similar size by followers. In our experience, growth is the most meaningful information to determine the quality of an influencer. High follower growth values have a positive effect on most other scores and are a very reliable metric to predict campaign success.

Calculation: follower count (current) / [follower count (current) - follower count (30 days ago)]