This value relates the number of likes per post to the number of followers of the influencer. The bar graph shows the comparison to influencers with a similar number of followers. A high score indicates that a large number of followers actually see the post and also interact with the content. Additionally, it can also be assumed that relatively few followers are inactive and that the reach also extends beyond the followers (virality).

Calculation: median [post (number of likes) / number of followers]. The last 12 posts are taken into account.