This number indicates how often an influencer publishes reels on Instagram. The bar graph shows the comparison to influencers with a similar number of followers.

The big benefit of using reels for marketing campaigns is that the metrics are particularly transparent and all relevant data is publicly available. There are considerable advantages here, both in terms of research and campaign evaluation. This makes reels particularly interesting if a high value is placed on the predictability of a campaign's success.

Calculation: average of the time difference between the last 12 reels to the next oldest reel.