This number indicates how often an influencer publishes posts on Instagram. The bar graph shows the comparison to influencers with a similar number of followers. In our experience, a good influencer should be active and not post too infrequently. Likewise, posts should not be published more than once or twice a day, as the audience will not see all posts and individual posts will have less impact and become less relevant.

Calculation: average of the time difference between the last 12 posts to the next oldest post.