The creator's "Score" represents a rating by influData that is intended to make it easier for companies and brands to assess the creator without a detailed examination. The score ranges from a minimum of 1 to a maximum of 10, with 10 being the best score. For the calculation of this score, we primarily use the comparison to creators of a similar size in terms of followers. We give the most weight to engagement and reach of the video relative to followers, and less weight to the number of viral posts and frequency of posts.