The influData Overlap provides information about followers that exists on two or more influencer accounts.

We offer an Overall Comparison that shows the percentage of followers that are not unique within the collection and appear on more than one audience. So a higher percentage means that the homogeneity is high and more people are reached twice or more through a campaign across all influencers in this collection.

The Individual Comparison provide the overlap between two given influencers and shows the percentage of the overlap. This percentage is always calculated from the lower amount of followers of the two influencers. If you hover over the tiles, you can see the number of followers that overlap.

Please keep in mind that active and engaging followers are used for the overlap comparison.