Audiences are divided by us into 4 categories:

  • Real followers with active and healthy behavior, as expected from normal accounts.

  • Suspicious/inactive followers who do not appear to be accounts of real people. (e.g., they have no bios, no profile pictures, or are inactive on the platform)

  • Mass followers who follow more than 1,500 people and are therefore not classic followers.

  • Influencers, i.e. accounts that have more than 2,000 followers themselves and are therefore also not regular followers.