The views per post are an automatically calculated value that reflects the average reach of a post. This value, therefore, shows the number of views you can expect when this influencer publishes a post.

Calculation of this value:

Since this value is not publicly available, we use various algorithms and our experience that provide us with the most accurate approximate value possible. To do this, we take into account the engagement rate of the most recent posts, the intervals between publications, the quality scores of the influencer, as well as comparison values with similar influencers.

Note: Depending on the influencer, the actual reach of the next post can differ greatly from the calculated value. This is especially the case if some posts are played out virally by the platform.