Views per post is an automatically calculated metric that reflects the average reach of a post. This value shows the number of views you can expect when this influencer publishes a post.

Calculation of this value: Since this figure is not publicly available, we use various algorithms and our experience to give us the most accurate value possible. For this purpose, we take into account the engagement rate of the last posts, the intervals between posts, the quality scores of the influencer as well as comparison scores with similar influencers.

Note: Depending on the influencer, the actual reach of the next post may differ greatly from the calculated value. This is the case especially when some posts are broadcast virally by the platform.