This is a free text field, and you can type anything to identify the niche you’re looking to reach. You can use general keywords such as beauty, but also specific ones like babyshower. Our algorithm searches for your keywords in the influencer’s bio and captions, hashtags, and mentions.,

If you enter more than one term, only influencers that include all of your keywords will be shown. The suggested keywords are based on what other hashtags are used by those influencers. 

Additionally, you can use the keywords to search for mentions, like your competitors or similar brands.